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Get ready to pitch your idea!

In this activity, you will need to present your business idea to a group of “investors”, and you will have only 1 minute to do so. You will develop your storytelling skills and transfer them into pitching a business idea to the audience.

This training session will help you to:
  • Understand what an elevator pitch is.
  • Learn various terms such as: Elevator pitch, pitching an idea, slogan, USP (unique selling proposition), marketing strategy (4 Ps), product, price, place, promotion, target group, market potential, competitor, socially responsible, sustainability, socio-economic status.
  • Give reasons for your decisions, in oral and written form.
  • Come up with ideas for effective marketing.
  • Explain different possibilities to finance your ideas.

Complete the following activities:
1. Preparation
In pairs answer the following Worksheet 1: Questions for Pair work questions.

2. Develop Your Elevator Pitch
Look at the Worksheet 2: Meeting agenda where you will need to participate.
You will need to form a group of three to four. Use the Worksheet 3: One Minute Elevator Pitch and develop your own elevator pitch. The pitch can last no longer than a minute in total.

3. Let’s Elevator Pitch
You will have a timer on with 1 minute for your pitch. People whom you pitch will have Worksheet 4: Teacher/Peer Assessment.

This activity includes best practices of IFTE (Initiative for Teaching Entrepreneurship) provided for the project DARE - Day One Alliance for Employment that is funded by Iceland, Liechtenstein and Norway through the EEA and Norway Grants Fund for Youth Employment.



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STORYTELLING challenge Get this badge

Earners of this badge participated in the Employment Lab training session on business idea development as part of the DARE - Day One Alliance for Employability project. The aim of this training session was to develop storytelling skills and how to pitch a business idea.
This badge is the digitally verified micro-credential that you got to know the following:
  • Develop ideas and provide justification on why they should be implemented.
  • Identify and seize opportunities.
  • Communicate well with other people.
  • Pitch a business idea.
  • Work with others and maximise the use of individual skills.

The project is funded by Iceland, Liechtenstein and Norway through the EEA and Norway Grants Fund for Youth Employment.
Task no.1
Issued by organiser or scanning QR code
Complete all the training session activities.


#delivering sales pitches
#share ideas
#design marketing strategy
#market yourself effectively
#self promotion
Personal development
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Time to complete: 4 hours


Confartigianato Imprese Salerno
This platform is made available through the project "DARE - Day One Alliance For Employement" funded by Iceland, Liechtenstein and Norway through the EEA and Norway Grants Fund for Youth Employment. Implemented by: SEAL CYPRUS, Craftsmanship & SMEs Association, STRATIS Consulting, PAR - Respostas Sociais, Lithuanian Association of Non-formal Education, Youth Career and Advising Center, Lodz Chamber of Industry and Commerce, IFTE Initiative for Teaching Entrepreneurship, Austrian Federal Economic Chamber
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